Good ideas for the bit after shipping.
So you can build in public, not guess in public.
Your Buyers Are Building the Shortlist Inside a Chatbot. What a Solo Founder Can Actually Do About It.
AI chatbots shape 54% of B2B shortlists but send only about 1% of referral traffic. The work now is writing something specific enough to get quoted.
6 min read
Why Startups Fail: A Stage-by-Stage Map From Idea to Scale
Startup failure clusters at four checkable stages: no market need, premature scaling, the AI moat test at launch, and team/competitive drift once live.
12 min read
The token price is not the price: what a coding model actually costs
Adjusted for tokenizer and context surcharges, GPT-5.6 Luna does coding work at a 25th of flagship cost for five index points less.
Implementation, Not Models, Is AI's Next Big Bet.
Anthropic (with Blackstone) and OpenAI both just launched billion-dollar businesses betting that implementing AI inside real companies matters.
6 min read
What's an MCP, what just changed, and what do you actually need to do about it
MCP's 2026-07-28 update makes the protocol stateless, cacheable and enterprise-ready; most users need to do nothing beyond checking custom integrations.
7 min read
OpenAI's model hacked Hugging Face. Was it real, or was it marketing?
The OpenAI model breach of Hugging Face is technically credible and independently corroborated, but its timing is commercially convenient for OpenAI
8 min read
Should You Build the Second Thing? What Corgi's $4B Coffee-Shop Bet Actually Proves
Corgi's coffee shops and Rippling's platform bundling look like the same kind of expansion - but aren't.
4 min read
How Granular Should Your ICP Be When You're the Only One Selling To It?
Enterprise ICP frameworks assume a buying committee of 6-13 people and dozens of persona documents. At solo scale, that collapses to one or two real humans.
5 min read
Forget "Which Model Is Best." Ask What Job It's Doing.
Non-technical builders don't need one model, they need a spec writer, a builder, and a reviewer - rarely the same model twice.
12 min read
How to Grow on LinkedIn in 2026
LinkedIn's 2026 algorithm ranks dwell time and saves over likes, so growth now comes from specific, unpolished posts with no CTA.
5 min read
Laid Off From Big Tech? Here's How to Build Your Own Thing
56% of 2026 tech layoffs cite AI as the cause.
Founder-as-Brand: Is It Really That Important, and What Does It Risk?
Solo founders are the brand by default. Founder visibility drives growth, but with no team to absorb a bad week, the risk concentrates fast.
Forget Google Rankings. Get Cited by ChatGPT and Claude Instead.
Get cited by AI models by publishing one clear, sourced, quotable answer each week.
8 min read
Boring Wins: Why the Unsexy Idea Is Usually the Smart One
Boring problems win because nobody wants to build the fix for them, so problem selection beats idea selection.
3 min read
Paid Ads Are a Tax on Hope (Until You've Got Something Worth Amplifying)
Paid ads amplify signal; before you have signal, they mostly accelerate expensive learning.
8 min read
Competitor Research Without a Subscription to Six Tools
Track four things monthly: pricing shifts, who competitors target, real new entrants, and what people chose instead of you.
5 min read
Cold Email in 2026: Why Nobody's Replying (and What Actually Works Now)
Cold email still works in 2026, but only when it is narrow, authenticated, and carefully targeted.
7 min read
The 6-Hour Rule for Pricing (And What to Do Once You've Broken It)
The average founder spends six hours on pricing before launch, then never revisits it; treat pricing as ongoing, not a one-time decision.
8 min read
LinkedIn for Founders Who'd Rather Not "Build in Public"
LinkedIn works when founders write narrow expertise for buyers, not broad personal-brand content.
6 min readSee moreShow fewer
Your Tool Stack Is Quietly Eating Your Week. Here's a 60-Minute Fix.
A 60-minute, four-pass audit finds which tools you actually use, actually trust, and can safely cancel.
5 min read
Which Channel Should You Actually Start With?
Start with cold outreach or community before content or ads, because they teach you fastest.
7 min read
Who Actually Buys This? A 20-Minute Way to Name Your Buyer
Combine three traits, structural, behavioral, and moment, into one sentence to name your real buyer in 20 minutes.
6 min read
Why the Un-Scaled, Manual DM Still Beats the Automated One
Manual outreach wins before you know what converts; automate only the parts you have already proven.
7 min read
Founder Burnout Is a System, Not an Episode
Founder burnout is structural, not personal: it's fixed by rebuilding the commercial layer, not by resting more.
6 min read
Selling When You'd Rather Be Building
Founder-led sales is the period where the founder personally handles every sales conversation before hiring anyone else, to learn what actually works.
7 min readOne useful GTM idea each week.
Short, specific notes on positioning, distribution, outreach, and the work after shipping, from the same commercial method inside Romy.
