The investigation plan is approved. Growth work is ready: five conversations, a clear question for each, and a decision point after the findings.
See the growth plan
Speak to five people who stopped at setup
Sign-ups are growing, but not fast enough to hit the $12k target. Five recent sign-ups stopped at the same point. Talking to them will show whether the problem is the product, the copy, or the first-run flow.
The investigation comes first because fixing setup without knowing the cause risks solving the wrong problem. The conversations inform whether to change copy, guidance, or the product flow before spending on traffic.
Investigation: five setup conversations
Talk to five people who signed up and stopped before getting a result. Learn whether the problem is unclear copy, missing guidance, or the product flow.
After the conversations, decide whether to change the setup, rewrite the follow-up, or adjust the product flow. The evidence stays with the decision.
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