I spent twenty years taking other people's products to market. Then I built Romy.
I'm Alice. I've led commercial marketing for hundreds of companies, from founder-led bootstrapped startups to global businesses, including work on the marketing accounts for three of the five FAANG. Regardless of size, the questions are always the same: who actually needs this, and why should they care? Romy is the answer.
This work used to need a consultant charging thousands a month.
For twenty years, founders brought me good products that weren't reaching the right market. The questions were nearly always the same: Who is this really for? Where are those people? What will make them care? What should happen next? I did the positioning, channel work, pricing and daily commercial decisions with them. And it took WEEKS.
I need what you just gave me, but running all the time.
That's why Romy exists.
5,300 strategy documents. Twenty years of hard decisions.
Romy doesn't begin with generic advice. It begins with real positioning work, channel tests, pricing decisions, launch plans and the results that followed. All encoded from twenty years of doing the work.
5,300 The work behind Romy
5,300 strategy documents containing the reasoning, evidence and outcomes behind two decades of go-to-market work.
- Positioning
Positioning teardown
Where a product actually competes, and the category it can credibly win.
- Positioning
Category entry points
The moments a buyer starts looking, matched to what the product does best.
- Channel
Channel-fit diagnostic
Which routes reach an audience, ranked on evidence instead of habit.
- Channel
Community distribution playbook
Turning a cold start into demand without paying for reach.
- Pricing
Pricing architecture
Packaging, tiers and the willingness-to-pay ladder for a new product.
- Diagnostic
Go-to-market readiness
The checks a product passes before it's worth spending on distribution.
The method worked before Romy had a name.
Before this became software, it was the commercial work behind real launches: from pre-seed founders looking for a first paying customer to global beauty products and work on the marketing accounts for three of the five FAANG.
Three paid engagements. Three measured outcomes.
- +47% revenuefor a B2B finance firm
- +121% revenuefor a content creator
- +120% audiencefor a B2C agent
Romy is how I'm making the method repeatable. These are the results that made it worth building.
I built my first website at fourteen. I spent the next twenty years learning why building isn't enough.
Alice Bull, founder of RomyI taught myself to code from a library book at 14 and ran a web development business through my teens. Then I moved to the commercial side of other people's products: positioning, launches, channels and pricing, including pre-seed startups and work on the marketing accounts for three of the five FAANG.
Builders can now ship a product without a product team. They still hit the same wall afterwards: finding the people who need it and giving them a reason to care. Romy is where my two careers finally meet. I built it, and I'm running its own launch through the system.
You built it. Let's find the first 100 people who need it.
Start First Users for $49 a month. You'll get at least 100 prospective customers every month, the evidence for each, and the first message drafted. I read every list before you do. Cancel whenever.