The judgement behind every recommendation.
Romy doesn't start from a model's best guess. It starts from twenty years of go-to-market work with real products: the positioning, the channels, the pricing, the daily discipline that turns a product into a business. This is where that judgement came from.
Founders kept asking for the same thing.
For two decades, we've been the people founders bring in when a good product isn't reaching the right market: the same commercial thinking a marketing consultant charging thousands a month would bring - the positioning, the real audience, the channel map, the pricing, and the daily discipline that turns a product into a business.
I need what you just gave me, but running all the time.
Romy exists because the request was specific enough to build.
What the system is built from.
Every framework in Romy's corpus came from real work we did - tested, corrected and carried forward across two decades of product launches. It isn't a thesis about how go-to-market should work. It's what actually moved products, written down and kept.
5,300 strategy documents
The reasoning, the evidence and the outcomes from twenty years of go-to-market work - what Romy draws on for every recommendation.
- Positioning
Positioning teardown
Where a product actually competes, and the category it can credibly win.
- Positioning
Category entry points
The moments a buyer starts looking, matched to what the product does best.
- Channel
Channel-fit diagnostic
Which routes reach an audience, ranked on evidence instead of habit.
- Channel
Community distribution playbook
Turning a cold start into demand without paying for reach.
- Pricing
Pricing architecture
Packaging, tiers and the willingness-to-pay ladder for a new product.
- Diagnostic
Go-to-market readiness
The checks a product passes before it's worth spending on distribution.
The results this method has produced.
We've made the same commercial thinking work at both ends of the market: from pre-seed startups finding their first paying customers to the marketing accounts of three of the five FAANG. A good product that isn't reaching the right market has the same problem at every size, and the method that fixes it doesn't change - which is what makes it something Romy can run.
These come from real, paid engagements - a product with a genuine market problem, and the commercial work that fixed it.
- +47% revenuefor a B2B finance firm
- +121% revenuefor a content creator
- +120% audiencefor a B2C agent
Hi, I'm Alice.
FounderI taught myself to code from a library book at fourteen and ran a web development business through my teens. Then I spent twenty years on the commercial side of other people's products - the positioning, the launches, the channels and the pricing - for companies from pre-seed startups to the marketing accounts of three of the five FAANG.
I started Romy because the work always followed the same shape, and because a new generation of builders can ship a product without a product team but still needs the commercial thinking that turns it into a business. It's the first time the building and the go-to-market I've spent my career on are pointed at the same thing. I'm running Romy's own launch through Romy.
One plan for the complete Romy system.
Romy reads your market, builds the plan, prepares the work, and never moves without your approval.
- A growth plan tied to the result you need.
- The next growth actions ranked, explained, and prepared.
- Relationships, content, tasks, time, money, and knowledge connected.
- Your approval before anything represents you or makes a commitment.
- Your judgement and the result improving what Romy recommends next.
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