The route
- Validate your product
- Understand how you'll reach your customers
- Build your channel strategy
- Turn your activity into a system
4 phases · 29 chapters
Every month Romy hands you the details of 100 people who need your product. A marketer with twenty years' experience reads every list before you do. All you have to do is press send.
That's the whole problem with launching: the people who'd pay for your product are having conversations without you, in inboxes, threads and communities you'll never see.
Romy finds the conversations where the people most likely to need what you’ve built are already talking about the problem, then sends you 25 of those people each week with a reason to write and the words to say.
Your investment? Ten minutes a week; $49 a month.
See a sample person (opens in a new tab)You get eight things, from only $49 a month. Any one of them would cost you a week to do yourself.
Every week, at least 25 new people arrive in your inbox: each one with a name, a working email or the channel they answer on, what they said and where, and a why now.
Under each you’ll get your conversation opener, drafted for that channel. Your list is checked by a human who reads every line before it reaches you, and anyone who doesn’t fit is replaced. 100 a month for $49, 200 for $99.
The person checking your list led the marketing accounts for three of the five FAANG and has spent twenty years finding customers for other people's products.
Paste your URL. Romy tells you who needs it first, where they're talking about it, and why you can win. Then decide.
Coming fall 2026
First Users is the focused product available first: understand the offer, choose a route, find the people who could become customers, and learn from every attempt. Romy OS is the broader commercial operating system in private testing, connecting that work to goals, content, customer relationships, and the rest of the business.
Start with your Commercial Review. Your first read begins the moment you're through checkout, and your first list follows. $49. Cancel whenever.
A field guide for the job after shipping: proving somebody cares, choosing a route to them, and building a weekly rhythm you can keep.
Free. No email, no account. Working files with every published chapter.
Open the playbookThe route
4 phases · 29 chapters
Practical thinking on positioning, distribution, outreach, and the commercial work that turns a product into a business.
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