The Commercial Diagnostic
Find out which AI systems
your ops need.
And in what order
the build
list ←
list ←
A 22-lever commercial diagnostic for early-stage founders, pre-seed through Series B. We run your positioning, pipeline, pricing, CRM, team structure, and commercial data through the methodology and deliver three things: a written read, a sequenced AI build roadmap, and a 90-minute debrief. Seventy-two hours, start to finish.
the drop
you can feel
you can feel
The gap
The product works. The business doesn't.
Something went sideways between “the product works” and “the business works”; you can feel it. A pipeline that doesn't close. Pricing that doesn't land. A commercial motion that exists on paper and produces nothing in practice. You can't name the thing.
Building feels like progress. Selling feels like rejection.
That's not a skill gap; it's a structural one. The commercial layer is a different build from the product, and most founders never got a manual for it. The diagnostic names the thing as a root cause, not a symptom. And you get a sequenced roadmap that tells you what to fix first and what to automate, before you spend another dollar on the wrong problem.
← it's usually process
The scope
Twenty-two levers. One diagnostic.
Every lever below gets investigated. Not a checklist exercise; the diagnostic finds the one that's load-bearing and names the AI systems that fix it. Tap any lever to read the full description.
Offer
six hours. ever.
Motion
expired
People
BOTTLENECK
one person. everything.
AI
THE GAP
Data
three places, none agree
Process
82 out of 100
Is this the right tool?
The right tool, at the right time.
This is the right tool if…
- ✓You’re pre-seed through Series B and the commercial side hasn’t kept pace with the product.
- ✓You’re spending on channels or hires that aren’t moving the needle, and you can’t tell why.
- ✓You can describe the problem but not the cause, and the cause is leaving money on the table.
- ✓You want a clear, prioritized step-by-step for the next 30 days, not another strategy deck.
This is not the right tool if…
- –You need a full-time commercial hire, a rebrand, or a six-month transformation program.
The diagnostic will tell you what you actually need first. It's almost never the six-month program.
What you get
Three deliverables. One of them doesn't exist anywhere else.
The diagnostic produces a written read, a sequenced AI build roadmap, and a 90-minute recorded debrief. The read names what's broken. The roadmap names what to build. The debrief walks you through both, live.
01 / The read
22-lever read across your full commercial operation.
Every lever gets a written diagnosis: what's working, what's broken, and why. Not "your positioning needs work"; the specific gap, named against your buyer, your data, and your current team. The read covers the full commercial layer in one pass, from ICP definition through to AI readiness, so the roadmap that follows has the complete picture.
02 / The roadmap
Which AI systems to build first, and what each one unlocks.
The roadmap sequences the specific AI systems your commercial layer needs, built on your own stack. Not "adopt AI." Build a lead-scoring agent. Automate your QBR prep. Wire your CRM to a pipeline-intelligence workflow. Each build is scoped to your current stack, ordered by leverage, and spec'd so your team (or ours) can start on Monday.
this is the one
03 / The debrief
Live walkthrough. Priorities. Q&A. Recorded.
Ninety minutes, not forty-five. We walk through every finding, explain the sequencing logic behind the roadmap, and answer every question you've been sitting on. The session is recorded and yours to keep; most founders share it with their co-founder or first hire the same week. You leave with the full context, not just the document.
The 72-hour timeline
Three days. Seventy-two hours. No theatre.
No six-week kickoff. No decks. No discovery calls. The clock starts when we have everything, and it doesn't stop until a roadmap lands in your inbox.
yes, really.
three days.
three days.
Day 0intake
H-0
Materials received
Intake form, CRM export, pitch deck, pricing page.
H+0:15
Clock starts
Seventy-two hours, counted from here.
Days 1–2in the lab
H+2
Pattern pass
22 levers, scored against your data.
H+18
First hypothesis
Three to five candidates for primary diagnosis.
H+36
Pressure test
Run the hypothesis against twenty years of precedent.
H+48
Draft roadmap
Sequenced week one, weeks two to four.
Day 3delivered
H+60
Final polish
Plain English, no jargon, no filler.
H+68
Roadmap delivered
PDF and a live editable doc, both yours.
H+70
90-minute debrief session
Ninety minutes, live. Recorded and yours to keep.
H+72
Monday plan in hand
Week one named. Weeks two to four sequenced.
The clock starts when we have all your materials. No exceptions.
A sample diagnostic
This is what a page of your roadmap looks like.
A redacted page three from a real Tincture diagnostic. Primary diagnosis at the top. Three issues below it, ranked. Week-one actions on the next page. The real document names names, quotes your pipeline, and runs to about fifteen pages.
We redact, we don't perform. Black bars are where your company, your numbers, and your CRM names would be. Click the page to see a sample.
Page 3 of 18
Page 3 of 18
What founders say
“Forensic knowledge in all things GTM with a hugely strategic brain. Your team and your business will be better with her in it.”
– JB, Marketing Director
“No question too small, no task too large. Delivers as promised, and more.”
– TG, Marketing Lead
“Commercial savvy and marketing experience that anyone would be lucky to have on their side.”
– SCW, Strategy Director
arrives monday morning
Diagnostic vs Build
Start with a map. Build the system later.
Diagnostic
Name the problem
- ·72 hours
- ·Fixed at $1,250
- ·One roadmap, yours to implement
- ·No ongoing commitment
Build
Build the system
- ·Weeks or months, scoped per project
- ·Fixed price or ongoing retainer
- ·Built on your stack, handed over when it works
- ·Start anytime after the diagnostic
Pricing
One diagnostic. One price.
Tincture Commercial Diagnostic
$1,250
- ✓22-lever commercial read
- ✓Sequenced AI build roadmap
- ✓90-minute recorded debrief
- ✓72-hour delivery
Not ready? The free assessment is ten questions, ten minutes, and tells you where to look first.
The average seed-stage startup spends $15,000 to $30,000 on commercial motions that don't work before they understand why.
The guarantee
3
actionable findings
you haven't already
identified
you haven't already
identified
Three things you didn't already know, or your money back.
No conditions, no questions. That guarantee is specific because it's real. If we've done the work and only named things you already knew, the diagnostic hasn't earned its price.
money back, no drama
FAQ
Common questions.
Thirty minutes, sometimes less. It's designed to extract the full picture in one submission, so there are no discovery calls afterwards. We'll email you if we have follow-up questions.
Get started
The roadmap is 72 hours away.
Fixed at $1,250 · 72-hour delivery · No ongoing commitment.
see you Monday ✓