# My four-week TikTok or Instagram test

Use this record to prepare eight short videos and four still-image carousels. Complete it before publishing. Unknowns can stay unknown; invented certainty is harder to repair.

## 1. Should I test this channel now?

**My intended customer:**


**Where I know they spend time:**


**Evidence I have:**


**What my product or expertise can show or teach:**


**Time I can sustain each week:**


**Decision:** TikTok / Instagram / neither yet

**Why:**


## 2. My primary channel and its job

**Primary platform:**


**The one job of this test:**


Examples include introducing the product to new people, answering customer questions or starting relevant conversations. Choose one.

**What I want an interested viewer to do next:**


## 3. My intended viewer

**The person I am speaking to:**


**The situation they are in:**


**The question, result or frustration they recognize:**


**Language they naturally use for it:**


## 4. My profile check

| Check | Ready? | Change needed |
| --- | --- | --- |
| A stranger can tell what subject I cover |  |  |
| My credibility is stated accurately |  |  |
| The next route is clear |  |  |
| Pinned work helps a new visitor understand me or the product |  |  |
| The link or DM route works |  |  |

## 5. My three content pillars

### Expertise

**What I can teach from direct knowledge:**


**Customer questions that belong here:**


### Perspective

**A supported opinion or reframe I can defend:**


**Evidence or experience behind it:**


### Story

**A real experience that carries a useful point:**


**What the viewer should take from it:**


## 6. My presentation rule

**When my face helps the viewer trust the point:**


**When the product, screen or result should appear first:**


**Formats I can make comfortably:**

- [ ] Direct to camera
- [ ] Product demonstration
- [ ] Screen recording
- [ ] Hands in frame
- [ ] Real voiceover
- [ ] Text-led video
- [ ] Story or montage

## 7. My four-week plan

### Week 1

**Underlying idea:**


**Pillar:** Expertise / Perspective / Story

**Video A opening and treatment:**


**Video B opening and treatment:**


**Carousel argument:**


**Opening slide:**


### Week 2

**Underlying idea:**


**Pillar:** Expertise / Perspective / Story

**Video A opening and treatment:**


**Video B opening and treatment:**


**Carousel argument:**


**Opening slide:**


### Week 3

**Underlying idea:**


**Pillar:** Expertise / Perspective / Story

**Video A opening and treatment:**


**Video B opening and treatment:**


**Carousel argument:**


**Opening slide:**


### Week 4

**Underlying idea:**


**Pillar:** Expertise / Perspective / Story

**Video A opening and treatment:**


**Video B opening and treatment:**


**Carousel argument:**


**Opening slide:**


## 8. My first two video outlines

### Video one

**Intended viewer:**


**One question or point:**


**Spoken opening:**


**First image or action:**


**On-screen text:**


**Problem the viewer recognizes:**


**Explanation or mechanism:**


**Proof or demonstration:**


**Next action:**


**Natural search phrase:**


**Caption:**


**Relevant hashtags, if any:**


### Video two

**Intended viewer:**


**One question or point:**


**Spoken opening:**


**First image or action:**


**On-screen text:**


**Problem the viewer recognizes:**


**Explanation or mechanism:**


**Proof or demonstration:**


**Next action:**


**Natural search phrase:**


**Caption:**


**Relevant hashtags, if any:**


## 9. Production and publishing checks

| Check | Complete? | Note |
| --- | --- | --- |
| Sound is clear |  |  |
| Light and framing are usable |  |  |
| Captions are readable |  |  |
| Dead air and accidental clutter are removed |  |  |
| Clean source footage is saved |  |  |
| Music, footage and images are licensed or mine |  |  |
| Customer material has explicit permission |  |  |
| Claims and results can be supported |  |  |
| Commercial relationship is disclosed where required |  |  |
| Platform disclosure setting is used where required |  |  |
| Synthetic or materially altered media is labeled where required |  |  |
| Regulated or sensitive claims received the required review |  |  |

## 10. My comment routine

**When I will review comments:**


**Questions worth a reply video:**


**Repeated confusion to fix elsewhere:**


**My boundaries for abuse, personal information and sensitive questions:**


## 11. Results log

Use the metrics available on the chosen platform. Leave fields blank when the platform does not provide them.

| Post | Idea | Treatment | Watch signal | Saves | Shares | Useful comments | Profile visits | Relevant follows | DMs/site visits/inquiries/sales | What I learned |
| --- | --- | --- | ---: | ---: | ---: | ---: | ---: | ---: | --- | --- |
| W1 video A |  |  |  |  |  |  |  |  |  |  |
| W1 video B |  |  |  |  |  |  |  |  |  |  |
| W1 carousel |  |  |  |  |  |  |  |  |  |  |
| W2 video A |  |  |  |  |  |  |  |  |  |  |
| W2 video B |  |  |  |  |  |  |  |  |  |  |
| W2 carousel |  |  |  |  |  |  |  |  |  |  |
| W3 video A |  |  |  |  |  |  |  |  |  |  |
| W3 video B |  |  |  |  |  |  |  |  |  |  |
| W3 carousel |  |  |  |  |  |  |  |  |  |  |
| W4 video A |  |  |  |  |  |  |  |  |  |  |
| W4 video B |  |  |  |  |  |  |  |  |  |  |
| W4 carousel |  |  |  |  |  |  |  |  |  |  |

## 12. My next decision

**The subject that deserves another test:**


**The treatment that deserves another test:**


**The customer language I learned:**


**The production step I need to simplify:**


**Continue, change or stop this channel:**


**Why:**