# My positioning record

**Founder:**  
**Product:**  
**Date:**  
**Next review date or customer event:**  

## 1. The customer

**The customer group I'm concentrating on:**  

**The problem they are trying to solve:**  

**Their words for the problem:**  

**Source and date:**  

## 2. What they do without my product

| Current alternative | Customer evidence | What works well enough | What remains difficult |
| --- | --- | --- | --- |
|  |  |  |  |
|  |  |  |  |
|  |  |  |  |

**Does ChatGPT with a custom prompt belong here? Why or why not?**  

## 3. My product's difference

**What my product can do that the alternatives can't:**  

**The trade-off or limit attached to that difference:**  

**The customer result created by the difference:**  

**Proof I already have:**  

**Proof I still need:**  

## 4. The category

**The familiar kind of product that creates accurate expectations:**  

**What customers will assume when they hear that category:**  

**Any assumption that would be wrong:**  

## 5. Three possible positions

### Outcome-led

**Draft:**  

**Assumption that could make it wrong:**  

### Category-led

**Draft:**  

**Assumption that could make it wrong:**  

### Versus-led

**Draft:**  

**Assumption that could make it wrong:**  

## 6. Public score

| Check | Outcome-led | Category-led | Versus-led | Why |
| --- | --- | --- | --- | --- |
| Specificity, 1 to 5 |  |  |  |  |
| Differentiation, 1 to 5 |  |  |  |  |
| Outcome clarity, 1 to 5 |  |  |  |  |
| Believability, 1 to 5 |  |  |  |  |
| Usability, 1 to 5 |  |  |  |  |

**Weakest row:**  

**What I need to rewrite:**  

## 7. My chosen position

**Chosen angle:** Outcome-led / category-led / versus-led

**Why it fits the evidence I have:**  

### One- or two-sentence elevator pitch


### Short paragraph


### Long paragraph


## 8. Consistency check

| Part that must stay the same | Elevator pitch | Short paragraph | Long paragraph |
| --- | --- | --- | --- |
| Customer |  |  |  |
| Current alternative or comparison |  |  |  |
| Result |  |  |  |
| Meaningful difference |  |  |  |

## 9. Customer check

| Person | Why they match | What they thought the product was | Who they thought it was for | What they thought it replaced | What confused them | What they did next |
| --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  |  |  |
|  |  |  |  |  |  |  |
|  |  |  |  |  |  |  |

## 10. Facts, assumptions, and missing information

### Facts and sources

- 

### My assumptions

- 

### I don't know yet

- 

## Final output

**The position I'm repeating:**  

**The first place I'll use it:**  

**The customer action I'll watch:**  

**What would make me revise it:**