# My GTM starting point

## My idea or product

**Stage:**

**What I’m building or have built:**

**What it helps somebody do:**

**Who I currently think it’s for:**

**How I explain it to a stranger:**

## Evidence I have

Record what people outside your business have done. Include dates or quantities where available.

| Evidence type | What happened | Who it came from | Date or period |
| --- | --- | --- | --- |
| Payment |  |  |  |
| Repeat use |  |  |  |
| Retention |  |  |  |
| Referral |  |  |  |
| Usage |  |  |  |
| Stated intent |  |  |  |
| Compliments |  |  |  |

## What I’ve tried

**What I’ve done to get the product in front of people:**

**What happened afterwards:**

## What I believe but haven’t seen yet

-
-
-

## What I have to work around

**Time, money, access, legal, technical, or buying-cycle limits:**

## Where I should start

**My starting point:**

## Why

**What led me to this answer:**

**The important question I still can’t answer:**

## Missing information

**What could change this answer:**

## My next small step

**One action that will help me learn more:**

**What would make me keep this starting point:**

**What would make me change it:**

## Next chapter or resource

**The chapter to read next, or the area I need help with:**

## AI prompt

```text
I need to decide which go-to-market area to work on first.

My context
- Stage: [idea / prototype / live product / launched product]
- Product or idea: [what it is]
- Job it performs: [what it helps someone do]
- Who I think it is for: [the person or group most likely to care]
- Current promise: [the words a stranger sees or hears]
- Evidence collected: [payments, repeat use, retention, referrals, usage,
  stated intent, compliments, with dates or quantities where available]
- What I have tried: [activity and what happened afterwards]
- Limits I have to work around: [time, money, access, legal, technical, or buying-cycle limits]
- What I believe but haven’t seen yet: [list]

Your task
1. Separate my input into facts (what has happened), assumptions (what I believe
   without customer evidence yet), activity (what I have tried), and limits.
2. Assess the evidence in this order: payment, repeat use, retention, referral,
   usage, stated intent, compliments. Preserve the context of each signal.
3. Find the first important question I can’t yet answer, because later GTM
   decisions rely on it.
4. Recommend one place to start. You may choose any area, including validation
   (is the problem worth solving), first customer, ideal customer or ICP,
   narrowing the audience, positioning or how I explain the product, where I
   reach people, pricing, first use, repeat use, trust, or sales.
5. If the evidence can’t support one route, say "I don't know yet" and ask for
   the smallest missing piece of information.
6. If the information points in two different directions, give one other
   possible starting point and say what I would need to learn to choose.

Rules for the answer
- Do not invent customer behavior, demand, usage, payment, market facts, or
  results.
- Do not treat work I have done as proof that customers want the product.
- Do not force the answer to match a chapter that has already been published.
- Say what is still uncertain.
- Give me working notes I can use to make a decision.

Return exactly these headings
## What has happened (facts)
## What I believe (assumptions)
## What I have tried
## Limits I need to work within
## Where to start
## Why
## What I still need to know
## My next small step
## Another possible starting point (only if the information is mixed)
## Next chapter or area I need help with
## Next review
```

## Decision record

**Decision:**

**Evidence:**

**Assumptions:**

**Owner:**

**Date:**

## Next review

**Review date or trigger:**

**Evidence to review:**