# My Pinterest starter record

Use this record to prepare eighteen Pins from six source ideas. Complete it before publishing. Unknowns can stay unknown; invented certainty will make the test harder to read.

## 1. Should I test Pinterest now?

**My intended customer:**


**How they use Pinterest to plan, compare, search or save ideas:**


**Evidence I have:**


**Visual or educational material I can create:**


**Relevant pages I can send them to:**


**Time I can sustain each month:**


**Decision:** Test Pinterest now / return later

**Why:**


## 2. My channel job

**The one job of this Pinterest test:**


**What I want an interested person to do on my website:**


## 3. My customer search map

| Customer wording I have heard | What they are trying to do | Pinterest suggestion or trend evidence | Seasonal? | Assumption or unknown |
| --- | --- | --- | --- | --- |
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## 4. My profile and website

| Check | Ready? | Change needed |
| --- | --- | --- |
| I have a Pinterest business account |  |  |
| My profile name says what the business covers |  |  |
| My description uses customer language naturally |  |  |
| My website is claimed, or I have recorded why it cannot be |  |  |
| My profile and destination links work on mobile |  |  |
| Rich or product Pins have been considered where relevant |  |  |

## 5. My first boards

| Board | Customer interest or problem | Short description | Initial Pins available |
| --- | --- | --- | ---: |
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## 6. My six source ideas

| Source idea | Customer job: imagine, do or choose | Destination page | Why the page deserves the visit |
| --- | --- | --- | --- |
| 1. |  |  |  |
| 2. |  |  |  |
| 3. |  |  |  |
| 4. |  |  |  |
| 5. |  |  |  |
| 6. |  |  |  |

## 7. My eighteen Pin treatments

| Source | Outcome treatment | Instruction treatment | Choice treatment |
| --- | --- | --- | --- |
| 1. |  |  |  |
| 2. |  |  |  |
| 3. |  |  |  |
| 4. |  |  |  |
| 5. |  |  |  |
| 6. |  |  |  |

## 8. My first three finished Pins

### Pin one

**Source idea and job:**


**Image direction:**


**Text overlay:**


**Title:**


**Description:**


**Alt text describing the image:**


**Board:**


**Destination link:**


### Pin two

**Source idea and job:**


**Image direction:**


**Text overlay:**


**Title:**


**Description:**


**Alt text describing the image:**


**Board:**


**Destination link:**


### Pin three

**Source idea and job:**


**Image direction:**


**Text overlay:**


**Title:**


**Description:**


**Alt text describing the image:**


**Board:**


**Destination link:**


## 9. My six-week schedule

| Week | Pin one | Pin two | Pin three | Scheduled? |
| --- | --- | --- | --- | --- |
| 1 |  |  |  |  |
| 2 |  |  |  |  |
| 3 |  |  |  |  |
| 4 |  |  |  |  |
| 5 |  |  |  |  |
| 6 |  |  |  |  |

## 10. Publishing checks

| Check | Complete? | Note |
| --- | --- | --- |
| The Pin uses a vertical 2:3 canvas |  |  |
| The subject is clear on a phone screen |  |  |
| Text is readable |  |  |
| The title and description match the destination |  |  |
| Alt text describes what is visible |  |  |
| The link opens the closest relevant page |  |  |
| The destination works on mobile |  |  |
| Images, footage and design elements are mine or licensed |  |  |
| Customer material has permission |  |  |
| Claims can be supported |  |  |
| Paid, gifted or affiliate relationships are disclosed |  |  |

## 11. My results log

Record cumulative results for each Pin at the review dates. Leave unavailable fields blank.

| Pin | Review date | Impressions | Saves | Pin clicks | Outbound clicks | Website actions | What I learned |
| --- | --- | ---: | ---: | ---: | ---: | --- | --- |
|  | 30 days |  |  |  |  |  |  |
|  | 60 days |  |  |  |  |  |  |
|  | 90 days |  |  |  |  |  |  |
|  | 120 days |  |  |  |  |  |  |

Duplicate these four rows for each Pin.

## 12. My 120-day decision

**Subjects that created the strongest relevant response:**


**Treatments that deserved another test:**


**Customer language I learned:**


**Pages that kept or lost the visitor:**


**What I need to change:**


**Continue, change or stop Pinterest:**


**Why:**