# LinkedIn operating brief and first-week pack

Preparing this record completes the LinkedIn chapter. Publishing remains your
decision.

## Intended reader and route

**Specific buyer, user, referrer or credible peer:**

**The professional problem or subject they care about:**

**Evidence they use LinkedIn:**

**How public familiarity could lead to a customer action:**

**What remains unknown about that route:**

## Primary job for the six-week test

Choose one.

- [ ] Become professionally recognizable
- [ ] Start qualified conversations
- [ ] Distribute proof
- [ ] Send relevant people to an owned destination

**What progress would look like after six weeks:**

## Cold-profile read

| Profile area | What a stranger sees now | Proposed change | Why the change is needed |
| --- | --- | --- | --- |
| Headline |  |  |  |
| Opening of About section |  |  |  |
| Current role |  |  |  |
| Featured proof or explanation |  |  |  |
| Destination |  |  |  |

**Positioning from the earlier chapter that should be reused:**

## People and conversations

| Person or group | Why they are relevant | Current conversation or recurring subject | What I can add |
| --- | --- | --- | --- |
|  |  |  |  |
|  |  |  |  |
|  |  |  |  |
|  |  |  |  |
|  |  |  |  |

## Subjects I can support

**Subject 1:**

**Subject 2:**

**Subject 3, if needed:**

**Material that stays private:**

## Source bank

| Source | What happened or what I know | Evidence I can show | Limit or missing information |
| --- | --- | --- | --- |
| Buyer problem or question |  |  |  |
| Method used in real work |  |  |  |
| Observation or result |  |  |  |
| Mistake or correction |  |  |  |
| Personal experience that fits the account |  |  |  |

## First post

**Post job:** Explain a buyer problem / teach a method / show an observation or proof

**Selected format:** Observation / Number / Before-and-after / Question / Polarizing statement / Unspoken truth / Method

**Why this format fits the material:**

**Draft:**

**Link or next step, if the post needs one:**

**Hashtag decision:**

**Claim, privacy and permission check:**

**AI disclosure decision:**

## Three comments

### Comment 1

**Conversation and link:**

**Why I belong in it:**

**What I am adding:**

**Draft:**

### Comment 2

**Conversation and link:**

**Why I belong in it:**

**What I am adding:**

**Draft:**

### Comment 3

**Conversation and link:**

**Why I belong in it:**

**What I am adding:**

**Draft:**

## Connection and message boundaries

**Context that would justify a connection request:**

**Context that would justify continuing in a private message:**

**What I will leave to the cold-outreach chapter:**

## Six-week routine

| Week | Post 1 | Post 2 | Comment session 1 | Comment session 2 | Comment session 3 |
| --- | --- | --- | --- | --- | --- |
| 1 |  |  |  |  |  |
| 2 |  |  |  |  |  |
| 3 |  |  |  |  |  |
| 4 |  |  |  |  |  |
| 5 |  |  |  |  |  |
| 6 |  |  |  |  |  |

## Outcome record

Leave these fields blank until something happens.

| Date and contribution | Relevant profile interest | Save, send or question | Qualified connection or conversation | Destination visit | Call, referral, trial or purchase | What I will change |
| --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  |  |  |
|  |  |  |  |  |  |  |
|  |  |  |  |  |  |  |
|  |  |  |  |  |  |  |

## Six-week decision

**Continue with the same reader and subjects because:**

**Change the route, people or material because:**

**Stop using LinkedIn for this reader because:**

**The next piece of information I need is:**