# Public-work record

Use this after Founder-led sales and before Launches and Product Hunt. The complete record stays private; only material that passes the sharing screen should become a public draft.

## My distribution decision

| Question | My answer |
| --- | --- |
| Which customer am I trying to reach? | |
| Who uses, buys and approves the purchase? | |
| Which channel or public setting am I testing? | |
| What do I need somebody to do next? | |
| How could this audience reach a buyer? | |
| How much time can I give this each week? | |

## Private source record

**Period covered:**  
**Evidence locations:**  

### Discussed

- 

### Decided

- **Decision:**  
  **Reason:**  
  **Evidence and date:**  

### Locked into a rule, price or specification

- 

### Built or delivered

- 

### Abandoned or reversed

- **What changed:**  
  **Why:**  
  **Evidence and date:**  

### Still open

- 

### Customer language or questions

| Exact words or pattern | Source and date | Identifying details removed? | Permission required or obtained? |
| --- | --- | --- | --- |
| | | | |

## Candidate public pieces

Complete no more than three before choosing one.

| Candidate | Real source | Intended audience | What they could recognize, inspect, decide or do | Product's role | Evidence and its limit |
| --- | --- | --- | --- | --- | --- |
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |

## Sharing screen

### Share now

Material may go here when you own it, can substantiate it, and publication doesn't expose another person or create an unapproved promise.

- 

### Delay or ask permission

Use this for half-formed tactics, unreleased claims, roadmaps, negotiations, recognizable customer material, attributed results, or work another person may own.

- **Material:**  
  **What must happen first:**  
  **Owner:**  

### Keep private

Use this for credentials, open vulnerabilities, confidential customer information, contracts, NDA material, active legal matters, excluded personal information, or anything whose risk exceeds its relevance to the audience.

- 

### Final checks

| Check | Answer |
| --- | --- |
| Does this include a quotation, screenshot, company name, recognizable customer story or attributed result? | |
| If yes, do I have explicit permission for this use? | |
| Does a payment, incentive, employment, ownership or other relationship need disclosure? | |
| Does publication create a product, pricing, roadmap or delivery promise? | |
| Does it reveal confidential, contractual, legal, security or personal information? | |
| Is every important claim supported by a source I can check? | |
| Have I approved the final wording myself? | |

## Selected piece

| Decision | My answer |
| --- | --- |
| Intended audience | |
| Plausible route to a buyer | |
| One job for the piece | |
| Source material | |
| Evidence | |
| Limit of the evidence | |
| Product's role | |
| Smallest appropriate next action | |
| Planned channel or format | |
| Time allowed for drafting and responding | |

## Draft



## Response record

Complete this only if you publish.

| Date | Channel and URL | Intended-audience response | Conversation, introduction or referral | Visit, subscription or evidence inspection | Trial, demo, purchase or chosen action | Reach and engagement | Time spent | What changed |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| | | | | | | | | |

## Continue, change, pause or stop

| Question | My answer |
| --- | --- |
| Did the intended audience recognize or question the problem? | |
| Did the piece create a plausible route to a buyer? | |
| Did anybody take the customer action I chose? | |
| What did reach and engagement add to that interpretation? | |
| Did public feedback come from somebody with relevant context? | |
| Did producing the piece interfere with the work? | |
| Which part deserves another attempt? | |
| Which part should remain private or stop? | |
| When will I review this again? | |